An increase in traffic, brand awareness, social media mentions, and authoritative backlinks are just some of the benefits of a well-crafted outreach plan. By providing value (ie. high-caliber content; none of that Indian-content-farm crap) to targeted publications, your content will reach the right audience.

Any agency or brand can churn out endless white noise for products and services, but this does no one any good.

Unfortunately, many clients come to us after realizing that pumping out low-quality content is hurting their brand. Often, their first reflex was to “turn up” the noise for better results rather than fine-tune it. At Juice Rocket, observing this approach has confirmed a long-held suspicion: quality is far more important than quantity, and just because an idea is louder or flashier doesn’t mean the message is being heard.

To be heard, we have to be smarter, not louder.

We've featured the content we've written for clients, and the creative campaigns produced for them, in over 40 top digital publications over the last year. (And FYI — any agency that places content in more publications than that is doing a bad job — Google penalizes for low-quality links, which is why it's important that your content/links are only placed in top-quality publications.)